To support the launch of the collection, Alpina secured high profile Ambassador William Baldwin. Baldwin will be the “face” of Alpina’s 2012 advertising campaign for its Extreme Diver watches. As Baldwin said, there is a definitely a “bold, athletic, cool-factor” to these watches. The watch comes with three strap variations, rubber, bracelet and mesh. These watches are priced at $1,250 for the rubber strap, $1,450 on full steel or steel mesh bracelet.